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Reggie Fils-Aimé is an award-winning executive who has generated record-breaking business results and inspired internet-shattering memes. He has been featured in The Wall Street Journal, The New York Times, Bloomberg, Wired and included in a Washington Post story about the contributions of Haitian-Americans to the US. He has played video games with The Tonight Show’s Jimmy Fallon and has been called “Mr. President” by CBS Morning's Gayle King. But it wasn’t always this way. In his book you will learn how Reggie applied life and business lessons to drive his unlikely rise to the top.

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Photo Credit: Harper Collins Leadership


Now with over 1,500 5-Star Reviews across all purchasing and review websites, DISRUPTING THE GAME is available to purchase at these fine retailers. Click on the name of your preferred retailer to get your copy! 

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  • Hardcover edition of "DISRUPTING THE GAME"

  • Reggie Fils-Aimé's personal autograph on bookplate inside the book

  • Certificate of Authenticity

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Photo Credit: Brandon Hill


“This is the inside story of how the son of Haitian immigrants beat the odds, rose to the top of the gaming industry, and breathed new life into Nintendo. Reggie Fils-Aimé offers inspiration and insight for aspiring leaders, innovators, and anyone who’s ever been doubted.”

Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife

Fils-Aimé, the former president and COO of Nintendo of America, debut with a no-frills account of his life and business successes. In each chapter, the author distills life lessons into leadership directives (“Life is hard and so you must dig deep”; “We never learn without making mistakes”), presented in boxes labeled “The So What.” Crisply written and devoid of bombast, these business lessons are worth checking out for leaders of all stripes. 

Publishers Weekly

“Disrupting the Game is a powerful memoir that teaches you about leadership. The reader is taken on a journey about personal, team, and organizational disruption and is provided with a perspective for why it is important, how it can be done, and the so what. Through vicarious and experiential learning, you will be inspired to challenge the status quo and embrace continuous innovation as an essential leadership practice.” 

Lynn Perry Wooten
President, Simmons University

“ There is a saying in advertising that clients get the work they deserve. In over a decade working with Reggie, the work he got, and deserved, was groundbreaking, disruptive, and literally “changed the game.” Reggie’s leadership inspired our team, and me personally, to reach for new heights. Get ready to get your game on!” 

Andrew Swinand

CEO, Publicis Creative and Production, US

and CEO Leo Burnett Group

“This is a beautifully told story of how a fearless young marketing executive with no gaming experience stepped into a stagnant industry and helped to build Nintendo and the entire video game industry into a cultural juggernaut.” 

John Sykes

President, Entertainment Enterprises

iHeart Media

“Powerful, universal insight into leadership and life from one of the video game industry’s most important champions. Reggie’s book delivers real lessons to anyone looking to grow a business, or a career.”

Geoff Keighley

Creator and CEO, The Game Awards

“An inspiring book about personal achievement as a child of Haitian immigrants, about drive for corporate excellence at Nintendo, and about the importance of people-centered leadership, Fils-Aimé’s Disrupting the Game makes the mark. You will not be able to put it down once you start. Reflections abound on the corporate value of respect for others, for diversity of views, for those who come from other cultures, the importance of building alignment on priorities, of accountability for excellence, and for ‘painting a clear picture for what you want to achieve,’ in Reggie’s own words.

Read it!”  

Andrew Karolyi 

Charles Field Knight Dean  

Professor of Finance and Harold Bierman Jr. Distinguished Professor of Management 

Cornell S.C. Johnson College of Business 

Cornell University 

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